B
Evidence Grade B
Safe to Cite
Dated
31%
31% -- email click through rate for Sainsbury’s newsletter (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/content-marketing-strategy/see-what-content-marketing-success-… ↗
Source Article
See What Content Marketing Success Truly Looks Like
Also cited by
grocerygazette.co.uk
https://www.grocerygazette.co.uk/
2026-08-18
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https://www.brevo.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
According to a 2015 survey.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sainsbury’s newsletter: 31% email click through rate. Source: Content Marketing Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sainsburys_magazine_click_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sainsburys_magazine_click_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- email click through rate for Sainsbury’s newsletter<br><small>Source: Content Marketing Institute (2015) · <a href="https://lighthousedata.io/data/sainsburys_magazine_click_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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