B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- dau mau stickiness rate for SaaS (2026)
The median DAU/MAU stickiness rate for SaaS is 31.0%.
- Median DAU/MAU stickiness benchmark derived from Mixpanel's 2026 State of Digital Analytics report
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mixpanel
Primary
Tier B
https://www.productgrowth.blog/calculators/daily-active-users-dau ↗
Source Article
Daily Active Users (DAU)
Daily Active Users (DAU) is the number of unique people who take a meaningful action in your product on a single day. Count each person once, no matter how many times they open the app. The raw count tells you reach. The ratio of DAU to monthly actives tells you something more useful: how habitual t…
Original Research
Mixpanel
· Original study ↗
Methodology
Median from Mixpanel 2026 State of Digital Analytics; good/great columns lean on Userpilot and Gainsight thresholds (20% solid, 25%+ excellent)
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
SaaS: 31% dau mau stickiness rate. Source: Mixpanel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-stickiness-benchmark-band-2026
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<blockquote cite="https://lighthousedata.io/data/saas-stickiness-benchmark-band-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- dau mau stickiness rate for SaaS<br><small>Source: Mixpanel (2026) · <a href="https://lighthousedata.io/data/saas-stickiness-benchmark-band-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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