B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- paid plan selections lift for SaaS company (unnamed) (2026)
An unnamed SaaS company saw a 19% increase in paid plan selections when switching from a feature grid to a use-case format on their pricing page.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
articos.com
Primary
Tier C
https://www.articos.com/blog/ab-testing-examples ↗
Source Article
A/B Testing Examples That Actually Worked
Original Research
articos.com
· Original study ↗
Methodology
A/B test cited by Articos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS company (unnamed): 19% paid plan selections lift. Source: articos.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-pricing-use-case-19-lift
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<blockquote cite="https://lighthousedata.io/data/saas-pricing-use-case-19-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- paid plan selections lift for SaaS company (unnamed)<br><small>Source: articos.com (2026) · <a href="https://lighthousedata.io/data/saas-pricing-use-case-19-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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