B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- annual unit price increase for SaaS vendors (2025)
SaaS vendors raise their unit prices by an average of 9% each year according to Vertice data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vertice
Primary
Tier A
https://www.vertice.one/blog/calendly-pricing-how-much-it-costs-and-your-options-for-a-discount ↗
Source Article
Calendly pricing: How much it costs and your options for a discount | Vertice Blog
Simplify your procurement with Vertice
Bring control, visibility and transparency to your procurement.
Calendly is transforming scheduling for countless businesses, helping manage busy calendars across dispersed workforces. The platform has experienced an impressive rise in adoption in recent years,…
Original Research
Vertice
· Original study ↗
Methodology
Vertice proprietary transactional pricing data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS vendors: 9% annual unit price increase. Source: Vertice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-price-increase-9pct
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<blockquote cite="https://lighthousedata.io/data/saas-price-increase-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- annual unit price increase for SaaS vendors<br><small>Source: Vertice (2025) · <a href="https://lighthousedata.io/data/saas-price-increase-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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