B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.5%
0.5% -- monthly customer churn rate for Mid-market SaaS companies (ACV $15k to $100k) (2026)
Mid-market SaaS companies with an ACV between $15k and $100k typically experience a monthly logo churn rate between 0.5% and 1.5%.
- Reported as a typical range of 0.5% to 1.5%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
meisa.io
Primary
Tier C
https://meisa.io/blog/saas-churn-rate-how-email-fits-into-your-retention-strategy ↗
Source Article
SaaS Churn Rate: How Email Fits Your Retention Plan
SaaS Churn Rate: How Email Fits Into Your Retention Strategy
Learn how to calculate SaaS churn rate, what counts as good in 2026, and where behavior-triggered churn and reactivation emails actually move the number.
Your SaaS churn rate is the percentage of customers, or revenue, you lose over a give…
Original Research
meisa.io
· Original study ↗
Methodology
Range 0.5%-1.5% monthly churn; value is the midpoint (1.0%). Attributed to segment-level SaaS benchmark analyses (2026 reports).
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Mid-market SaaS companies (ACV $15k to $100k): 0.5% monthly customer churn rate. Source: meisa.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-midmarket-monthly-churn-benchmark
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<blockquote cite="https://lighthousedata.io/data/saas-midmarket-monthly-churn-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- monthly customer churn rate for Mid-market SaaS companies (ACV $15k to $100k)<br><small>Source: meisa.io (2026) · <a href="https://lighthousedata.io/data/saas-midmarket-monthly-churn-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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