5%
5% -- monthly customer churn rate for MaidCentral customer base (residential cleaning companies) (H1 2026)
Residential cleaning companies across MaidCentral's customer base experienced a monthly customer churn rate of roughly 5% to 7.5% in recent months.
- Source provides a range (roughly 5–7.5%) rather than a single point estimate
- Refers to recent months across MaidCentral's customer base
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
First-party aggregate from MaidCentral's residential-cleaning customer base, described as 'recent months' prior to June 2026 publication. Source gives a range (5–7.5%); midpoint used. Minor ambiguity on whether churn refers to cleaning companies' client churn or software subscription churn; context indicates client churn framed against customer-acquisition spend.
<blockquote cite="https://lighthousedata.io/data/cleaning-industry-monthly-client-churn-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- monthly customer churn rate for MaidCentral customer base (residential cleaning companies)<br><small>Source: MaidCentral (H1 2026) · <a href="https://lighthousedata.io/data/cleaning-industry-monthly-client-churn-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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