B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of landing pages with genuine people images for SaaS landing pages (2025)
44% of SaaS landing pages contain images that feature genuine people.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
devwerkz.com
Primary
Tier C
https://devwerkz.com/blog/7-common-landing-page-mistakes-and-how-to-fix-them/ ↗
Source Article
Landing pages are standalone web pages designed to produce a specific outcome. When users click on an ad or a link on an email, they’re brought to a landing page to continue their journey and move further along your sales funnel.
There are two general types of landing pages: lead generation and clic…
Original Research
devwerkz.com
· Original study ↗
Methodology
Blog citing SaaS landing page image analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS landing pages: 44% share of landing pages with genuine people images. Source: devwerkz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-landing-pages-genuine-people-images-44
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<blockquote cite="https://lighthousedata.io/data/saas-landing-pages-genuine-people-images-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of landing pages with genuine people images for SaaS landing pages<br><small>Source: devwerkz.com (2025) · <a href="https://lighthousedata.io/data/saas-landing-pages-genuine-people-images-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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