B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share with non gated email signup for SaaS companies (2019)
57% of the 150 top-growing SaaS companies studied have email signup options besides gated content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Horizon Peak Consulting
Primary
Tier A
https://www.horizonpeakconsulting.com/tech-co-content-study/ ↗
Source Article
Content Marketing Study of 300 Top-Growing SaaS and IT Companies | Horizon Peak
Earlier this year I undertook a research project that I thought was going to blow up some of my beliefs about content marketing.
At least, that’s what I hoped would happen.
Yes, I wanted to be proven wrong. Why? Because that’s how we learn. When it comes to business, holding onto beliefs without occ…
Original Research
Horizon Peak Consulting
· Original study ↗
Methodology
Manual website audit
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies: 57% share with non gated email signup. Source: Horizon Peak Consulting (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-email-signup
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<blockquote cite="https://lighthousedata.io/data/saas-email-signup" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share with non gated email signup for SaaS companies<br><small>Source: Horizon Peak Consulting (2019) · <a href="https://lighthousedata.io/data/saas-email-signup" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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