B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- email newsletter adoption growth vs 2023 for SaaS companies surveyed (State of SaaS Marketing) (2024)
The number of surveyed SaaS companies sending an email newsletter increased by 20% compared to 2023.
- The report does not specify whether this is a relative 20% increase or percentage-point increase
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Swipe Files
Primary
Tier A
https://www.swipefiles.com/state-of-saas-marketing/2024 ↗
Source Article
Swipefiles | State of SaaS Marketing - 2024
0
0
Introduction
Hey 👋 I'm Corey, the founder of Swipe Files.
As a 4x first marketing hire and a marketer who's been at both bootstrapped and funded startups large and small, I've always wanted a way to benchmark against other SaaS companies to understand how I'm doing.
Unfortunately, that's been ba…
Original Research
Swipe Files
· Original study ↗
Methodology
Reported increase vs the 2023 edition of the survey; baseline absolute adoption share not stated, and the report does not specify whether the 20% is a relative increase or percentage-point increase.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies surveyed (State of SaaS Marketing): 20% email newsletter adoption growth vs 2023. Source: Swipe Files (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-email-newsletter-adoption-up-20pct-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-email-newsletter-adoption-up-20pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email newsletter adoption growth vs 2023 for SaaS companies surveyed (State of SaaS Marketing)<br><small>Source: Swipe Files (2024) · <a href="https://lighthousedata.io/data/saas-email-newsletter-adoption-up-20pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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