B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- customer retention capability rating proportion for NZ SaaS businesses - customer retention pillar (2023)
In 2023, 37% of surveyed New Zealand SaaS businesses scored themselves 5-6 on a 6-point scale in the Customer Retention strategic marketing capability pillar.
- Self-reported capability rating on a 6-point scale (proportion scoring 5-6)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
70
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Proxi
Primary
Tier A
https://proxi.co.nz/resources/2023-annual-saas-marketing-capability-report/ ↗
Source Article
Serious about
SaaS Marketing Capability Report
Welcome to the fourth edition of Proxi’s SaaS Marketing Capability Report, which brings together the findings and insights from a survey conducted amongst over 70 Kiwi SaaS businesses in Spring 2023.
It’s been a fascinating year, with SaaS continuing to…
Original Research
Proxi
· Original study ↗
Methodology
Self-rated 5-6 on six-point scale; declined from 55% in 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NZ SaaS businesses - customer retention pillar: 37% customer retention capability rating proportion. Source: Proxi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-customer-retention-capability-2023
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<blockquote cite="https://lighthousedata.io/data/saas-customer-retention-capability-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- customer retention capability rating proportion for NZ SaaS businesses - customer retention pillar<br><small>Source: Proxi (2023) · <a href="https://lighthousedata.io/data/saas-customer-retention-capability-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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