B Evidence Grade B Safe to Cite Dated

5% -- customer churn rate for SaaS companies (2023)

Name: Customer Churn Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2023 · ProductLed

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Attribution: ProductLed View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023

Entity

SaaS companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (14)

ProductLed Primary Tier A

https://productled.com/blog/discover-your-key-saas-metric ↗

Confidence: 77/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Top 10 Customer Retention Metrics for SaaS Companies

What is the most appropriate and long-term strategy for expanding your SaaS business? While acquiring new customers is the most obvious approach, most business executives believe customer retention is the key to profitable growth while lowering client acquisition costs. The cost of running paid ad c…

Also cited by

LowChurn https://www.lowchurn.com/blog/churn-rate-calculation

2026-06-23

Insivia https://www.insivia.com/10-must-know-terms-in-saas-retention/

2026-06-24

close.com https://www.close.com/fr/blog/customer-retention-metrics-saas

2026-07-10

Big Moves Marketing https://www.bigmoves.marketing/blog/customer-success-metrics-guide

2026-07-07

Userpilot https://userpilot.com/blog/saas-churn-calculation/

2026-06-24

productled.com https://productled.com/blog/discover-your-key-saas-metric

2026-06-13

Graphite Note https://graphite-note.com/how-to-predict-customer-churn-and-improve-retention-ra…

2026-06-22

Segment8 https://blog.segment8.com/posts/customer-marketing-metrics/

2026-06-22

BillingPlatform https://billingplatform.com/blog/advantages-of-revenue-management

2026-06-15

Baremetrics https://baremetrics.com/comparisons/reduce-churn/understand-and-reduce-churn-usi…

2026-06-23

Baremetrics https://baremetrics.com/blog/customer-churn

2026-07-05

Baremetrics https://baremetrics.com/academy/churn

2026-06-26

Velaris https://www.velaris.io/articles/saas-customer-churn

2026-08-08

Original Research

ProductLed · Original study ↗

Methodology

Typical churn rate for SaaS companies.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

SaaS companies: 5% customer churn rate. Source: ProductLed (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-company-churn-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/saas-company-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- customer churn rate for SaaS companies<br><small>Source: ProductLed (2023) · <a href="https://lighthousedata.io/data/saas-company-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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