B
Evidence Grade B
Safe to Cite
Aging
50%
50% -- customer churn rate for customers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Sources (2)
Unknown
Primary
Tier A
https://www.sherwette.com/customer-experience-trends ↗
Source Article
100+ Customer experience statistics and trends to look out for in 2024
Also cited by
2026-08-17
Original Research
Unknown
· Original study ↗
Methodology
Over 50% of customers will switch to a competitor after just one unsatisfactory experience
Segmentation
Industrysaas
Cite this stat
Plain Text
customers: 50% customer churn rate. Source: Unknown (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-trends-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-experience-trends-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- customer churn rate for customers<br><small>Source: Unknown (2024) · <a href="https://lighthousedata.io/data/customer-experience-trends-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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