B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$87
$87 -- cost per acquisition for B2B SaaS Google Ads campaign ($8,000/month budget) (Q2 2026)
A B2B SaaS Google Ads campaign with an $8,000/month budget reached an $87 CPA by the end of a 90-day agent-assisted run.
- Single SaaS campaign results over 90 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$87
Unit
Currency Usd
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agile Growth Labs
Primary
Tier B
https://agilegrowthlabs.com/blog/rebuild-google-ads-account-agent-cpl-dropped-how ↗
Source Article
Google Ads Agent Rebuild Cuts CPL 28%
Original Research
Agile Growth Labs
· Original study ↗
Methodology
90-day run of a single SaaS campaign after agent-driven keyword, bidding, and device adjustments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS Google Ads campaign ($8,000/month budget): $87 cost per acquisition. Source: Agile Growth Labs (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-campaign-final-cpa-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-campaign-final-cpa-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$87</strong> -- cost per acquisition for B2B SaaS Google Ads campaign ($8,000/month budget)<br><small>Source: Agile Growth Labs (Q2 2026) · <a href="https://lighthousedata.io/data/saas-campaign-final-cpa-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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