B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- median cost of acquiring new arr growth for SaaS companies (2025)
The median cost of acquiring new ARR increased by 14% according to Benchmarkit's 2025 SaaS research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Benchmarkit
Primary
Tier C
https://bigwheelperformance.com/blog/the-market-is-rewarding-discipline-again ↗
Source Article
The Market Is Rewarding Discipline Again
Original Research
Benchmarkit
· Original study ↗
Methodology
Benchmarkit 2025 SaaS research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies: 14% median cost of acquiring new arr growth. Source: Benchmarkit (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-cac-new-arr-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-cac-new-arr-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- median cost of acquiring new arr growth for SaaS companies<br><small>Source: Benchmarkit (2025) · <a href="https://lighthousedata.io/data/saas-cac-new-arr-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.