B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10%
10% -- annual retention rate benchmark for B2B SaaS businesses (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profits on Purpose Podcast
Primary
Tier B
https://www.futurereadycfo.com/blog/building-the-future-of-brain-health-novi-petrusich-graymatter-la… ↗
Source Article
Profits on Purpose Podcast
Building the Future of Brain Health | Novi Petrusich | Graymatter Labs | Profits on Purpose
Oct 15, 2025
Episode Description
In this conversation, Nate Littlewood interviews Novi Petrusich, the founder of Graymatter Labs, a cognitive supplement company. They discuss the unique value proposition of G…
Original Research
Profits on Purpose Podcast
· Original study ↗
Methodology
Founder commentary citing general SaaS benchmark on a podcast; not a formal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS businesses: 10% annual retention rate benchmark. Source: Profits on Purpose Podcast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-best-in-class-retention-benchmark
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<blockquote cite="https://lighthousedata.io/data/saas-best-in-class-retention-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- annual retention rate benchmark for B2B SaaS businesses<br><small>Source: Profits on Purpose Podcast (2025) · <a href="https://lighthousedata.io/data/saas-best-in-class-retention-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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