B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- ai tools adoption share for SaaS businesses surveyed by SERPdojo (B2B and B2C, mostly Series A-B) (2025)
36% of surveyed SaaS companies reported that they were starting to adopt AI tools in their workflows.
- Small convenience sample of 32 clients and close friends of SERPdojo
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
32
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
SERPdojo
Primary
Tier A
https://www.serpdojo.com/resources/saas-marketing-statistics ↗
Source Article
2025 SaaS Marketing Statistics to Know (WOW) | SERPdojo
We surveyed 32 of our clients and close friends that run SaaS businesses to learn more about what’s been working for their companies in terms of marketing. Changes in market conditions, changes in AI advancements, and the saturation of the SaaS industry are all related to the questions that we asked…
Original Research
SERPdojo
· Original study ↗
Methodology
SERPdojo survey of 32 SaaS businesses (clients and close friends); share starting to adopt AI tools in marketing workflows; convenience sample
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS businesses surveyed by SERPdojo (B2B and B2C, mostly Series A-B): 36% ai tools adoption share. Source: SERPdojo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-adopting-ai-tools-workflows-2025
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<blockquote cite="https://lighthousedata.io/data/saas-adopting-ai-tools-workflows-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- ai tools adoption share for SaaS businesses surveyed by SERPdojo (B2B and B2C, mostly Series A-B)<br><small>Source: SERPdojo (2025) · <a href="https://lighthousedata.io/data/saas-adopting-ai-tools-workflows-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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