B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of consumers expecting businesses to understand unique needs for South African consumers (2023)
74% of South African consumers expect businesses to understand their unique needs and expectations.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Red & Yellow Creative School of Business
Primary
Tier C
https://lumico.co.za/blogs/digital-marketing-trends-to-watch-out-for-in-south-africa/ ↗
Source Article
South Africa has seen significant growth in the digital marketing industry over the last few years, with the COVID-19 pandemic accelerating the shift towards digital even further. As a result, businesses in South Africa must stay up to date with the latest trends and tactics to remain competitive in…
Original Research
Red & Yellow Creative School of Business
· Original study ↗
Methodology
Cited study by Red & Yellow Creative School of Business; secondary reporting
Methodology documented
Segmentation
Industrymarketing
RegionZA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
South African consumers: 74% share of consumers expecting businesses to understand unique needs. Source: Red & Yellow Creative School of Business (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-consumers-expect-personalised-needs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sa-consumers-expect-personalised-needs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of consumers expecting businesses to understand unique needs for South African consumers<br><small>Source: Red & Yellow Creative School of Business (2023) · <a href="https://lighthousedata.io/data/sa-consumers-expect-personalised-needs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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