B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- customers choosing app self service if fully resolvable for South African telecom customers (2024)
56% of South African telecom customers said they would choose self-service via their mobile app if their service provider could troubleshoot and fully resolve problems within the app.
- Conditional upon service provider being able to troubleshoot and fully resolve problems from within the app
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Geography
South Africa
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Subtonomy
Primary
Tier A
https://www.subtonomy.com/post/south-african-telecom-customer-only-prepared-to-wait-5-min-for-help ↗
Source Article
South African telecom customer only prepared to wait 5 min for support
South African telecom customer only prepared to wait 5 min for support
Updated: Jun 24, 2024
Today we reveal new research on the telecoms customer support market, this time looking at the South African market, which provides key insights into the online habits and customer support expectations of So…
Original Research
Subtonomy
· Original study ↗
Methodology
Conditional preference: if provider can fully resolve problems in-app
Methodology documented
Segmentation
IndustryTelecommunications
RegionSouth Africa
Channelself_service
Cite this stat
Plain Text
South African telecom customers: 56% customers choosing app self service if fully resolvable. Source: Subtonomy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-app-self-service-adoption-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sa-app-self-service-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- customers choosing app self service if fully resolvable for South African telecom customers<br><small>Source: Subtonomy (2024) · <a href="https://lighthousedata.io/data/sa-app-self-service-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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