B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share of agency professionals identifying ai adaptation as primary challenge for South African agency professionals (2025)
77% of South African agency professionals identified adapting to AI as their primary challenge in the 2025/2026 Agency Scope South Africa study.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Scopen
Primary
Tier A
https://ianetwork.co.za/brave-group-secures-top-rank-in-digital-ai-and-transformation-in-2025-26-age… ↗
Source Article
BRAVE GROUP SECURES TOP RANK IN DIGITAL, AI, AND TRANSFORMATION IN 2025/26 AGENCY SCOPE STUDY
BRAVE GROUP SECURES TOP RANK IN DIGITAL, AI, AND TRANSFORMATION IN 2025/26 AGENCY SCOPE STUDY
Independent research positions communications company as a market leader across six critical performance categories.
Article published in WWW.BIZCOMMUNITY.COM – 5 December 2025
by BRAVE GROUP
IMAGE/PICTURE …
Original Research
Scopen
· Original study ↗
Methodology
Agency Scope South Africa 2025/2026 study by Scopen with IAS
Methodology documented
Segmentation
IndustryAgency
RegionZA
RoleAll marketers
Cite this stat
Plain Text
South African agency professionals: 77% share of agency professionals identifying ai adaptation as primary challenge. Source: Scopen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-agency-professionals-ai-challenge-2025
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<blockquote cite="https://lighthousedata.io/data/sa-agency-professionals-ai-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of agency professionals identifying ai adaptation as primary challenge for South African agency professionals<br><small>Source: Scopen (2025) · <a href="https://lighthousedata.io/data/sa-agency-professionals-ai-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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