B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

80.8%

80.8% -- discount usp valuation share for Russian beauty-shopping app users (survey respondents) (2024-09)

Name: Discount Usp Valuation Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2024-09 · n=616 · Mobisharks (Kokoc Group)

80.8% of surveyed Russian beauty/health shopping app users consider discounts to be the most effective unique selling proposition (USP).

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Attribution: Mobisharks (Kokoc Group) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

80.8%

Unit

Percentage

Data Vintage

2024-09

Entity

Russian beauty-shopping app users (survey respondents)

Sample Size

616

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobisharks (Kokoc Group) Primary Tier A

https://mobisharks.com/blog/kak-rossiyane-vybirayut-prilozheniya-dlya-byuti-shopinga-v-2024-godu ↗

Confidence: 57/100 Vintage: 2024-09 Channel: Deep Crawl

Source Article

Как россияне выбирают приложения для бьюти-шопинга в 2024 году

21.01.2025 Какие приложения предпочитают пользователи, на что они обращают внимание при покупке товаров для красоты и как реклама влияет на их поведение — итоги исследования Mobisharks В условиях растущей популярности цифровых технологий и мобильных приложений, бьюти-сегмент активно адаптируется к н…

Original Research

Mobisharks (Kokoc Group) · Original study ↗

Methodology

Share valuing discounts as the most effective unique selling proposition. Russian decimal comma converted (80,8% = 80.8%).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Russian beauty-shopping app users (survey respondents): 80.8% discount usp valuation share. Source: Mobisharks (Kokoc Group) (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/russian-beauty-shoppers-discount-usp-preference

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<blockquote cite="https://lighthousedata.io/data/russian-beauty-shoppers-discount-usp-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80.8%</strong> -- discount usp valuation share for Russian beauty-shopping app users (survey respondents)<br><small>Source: Mobisharks (Kokoc Group) (2024-09) · <a href="https://lighthousedata.io/data/russian-beauty-shoppers-discount-usp-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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