B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.5%
1.5% -- revenue loss rate from rto for high-volume e-commerce brands (India) (2026)
RTOs cost high-volume brands up to 1.5% in revenue.
- Represents an upper bound ('up to 1.5%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OnDial
Primary
Tier C
https://www.ondial.ai/blog/ai-voice-agents-logistics-delivery-confirmations ↗
Source Article
AI Voice Agents for Delivery Confirmation Automation
Here is a number that should sting. RTOs now cost high-volume brands up to 1.5% in revenue, with half caused by unreachable customers. That second half is the part you can fix today. AI voice agents for logistics make automated outbound calls that confirm orders, validate addresses, and rescue faile…
Original Research
OnDial
· Original study ↗
Methodology
Vendor blog citing industry figures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-volume e-commerce brands (India): 1.5% revenue loss rate from rto. Source: OnDial (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rto-revenue-loss-high-volume-brands
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<blockquote cite="https://lighthousedata.io/data/rto-revenue-loss-high-volume-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- revenue loss rate from rto for high-volume e-commerce brands (India)<br><small>Source: OnDial (2026) · <a href="https://lighthousedata.io/data/rto-revenue-loss-high-volume-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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