B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of associations increasing new member acquisition for individual-membership associations (2026)
In the 2026 edition of MGI's benchmarking report (analysed by Tony Rossell), the previous share of individual-membership associations reporting increased new member acquisition had been 50% before falling to 38%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc. (Tony Rossell analysis)
Primary
Tier B
https://membership.quest/membership-marketing-agency ↗
Source Article
Membership Marketing Agency | UK Membership Agency
A specialist UK membership agency · new member acquisition first · September 2026
Membership marketing agency for growth
New member acquisition first, then retention, for UK membership organisations. From £1,500 a month.
Four verbs, one engine: win., keep., engage., prove.
The member lifecycleone en…
Original Research
Marketing General Inc. (Tony Rossell analysis)
· Original study ↗
Methodology
Tony Rossell analysis of MGI 2026 edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
individual-membership associations: 50% share of associations increasing new member acquisition. Source: Marketing General Inc. (Tony Rossell analysis) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rossell-acquisition-growth-share-2026
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<blockquote cite="https://lighthousedata.io/data/rossell-acquisition-growth-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of associations increasing new member acquisition for individual-membership associations<br><small>Source: Marketing General Inc. (Tony Rossell analysis) (2026) · <a href="https://lighthousedata.io/data/rossell-acquisition-growth-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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