B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- unqualified lead rate for Roofing Google Ads accounts (2026)
In a typical roofing Google Ads account, 40% to 50% of leads are unqualified.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BestPPCFirm
Primary
Tier B
https://bestppcfirm.com/blog/google-ads-roofing-companies-what-converts ↗
Source Article
Google Ads for Roofing Companies: What Converts
Original Research
BestPPCFirm
· Original study ↗
Methodology
Agency experience; range 40-50%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Roofing Google Ads accounts: 40% unqualified lead rate. Source: BestPPCFirm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-unqualified-lead-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/roofing-unqualified-lead-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- unqualified lead rate for Roofing Google Ads accounts<br><small>Source: BestPPCFirm (2026) · <a href="https://lighthousedata.io/data/roofing-unqualified-lead-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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