B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share replacing traditional media with tiktok for Romanian urban internet users (younger users) (2025-05)
32% of younger Romanian urban internet users replaced traditional media with TikTok.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-05
Entity
Sample Size
806
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spark Foundry (Publicis Groupe Romania)
Primary
Tier A
https://dataintelligence.ro/focus-on-romanias-digital-pulse-2025-what-media-trends-matter-now/ ↗
Source Article
Focus ON - Romania’s Digital Pulse 2025: What Media Trends Matter Now - Data Intelligence
As digital behavior continues to evolve, brands in Romania are facing a more complex, fragmented, and opportunity-rich media landscape.
Now in its 9th edition, the Focus ON: New Media Adoption study, conducted by Spark Foundry, a media agency part of Publicis Groupe Romania, presents the latest tren…
Original Research
Spark Foundry (Publicis Groupe Romania)
· Original study ↗
Methodology
CAWI survey of 806 urban internet users aged 18+, May 26-30, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Romanian urban internet users (younger users): 32% share replacing traditional media with tiktok. Source: Spark Foundry (Publicis Groupe Romania) (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/romania-tiktok-replaces-traditional-media-2025
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<blockquote cite="https://lighthousedata.io/data/romania-tiktok-replaces-traditional-media-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share replacing traditional media with tiktok for Romanian urban internet users (younger users)<br><small>Source: Spark Foundry (Publicis Groupe Romania) (2025-05) · <a href="https://lighthousedata.io/data/romania-tiktok-replaces-traditional-media-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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