B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63,000,000
63,000,000 -- audience reach for The Roku Channel (Q4 2020)
In Q4 2020, The Roku Channel reached U.S. households with an estimated 63 million people.
- Estimated reach based on people in reached U.S. households
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63,000,000
Unit
Count
Data Vintage
Q4 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Roku, Inc.
Primary
Tier A
https://digitalmedianet.com/cypher-premieres-on-the-roku-channel-on-march-19/ ↗
Source Article
“CYPHER” Premieres on The Roku Channel on March 19
“CYPHER” Premieres on The Roku Channel on March 19
Roku has exclusive rights to new action/drama series in the U.S. and Canada
SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (NASDAQ: ROKU) today announced a new scripted series, CYPHER, will premiere exclusively on The Roku Channel on March 19. CYPHER w…
Original Research
Roku, Inc.
· Original study ↗
Methodology
Company press release; estimated reach of U.S. households, up more than 100% year-over-year
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q4 2020 (current) | 63,000,000 | |
| Q4 2023 | 120,000,000 | +90.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Roku Channel: 63,000,000 audience reach. Source: Roku, Inc. (Q4 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roku-channel-us-household-reach-q4-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/roku-channel-us-household-reach-q4-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63,000,000</strong> -- audience reach for The Roku Channel<br><small>Source: Roku, Inc. (Q4 2020) · <a href="https://lighthousedata.io/data/roku-channel-us-household-reach-q4-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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