B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$300,000,000
$300,000,000 -- acquisition deal value for Rokt acquisition of mParticle (2025-01)
Rokt acquired customer data platform mParticle for $300 million in January 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$300,000,000
Unit
Currency Usd
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
agencies.co
Primary
Tier B
https://agencies.co/ma-blog/agency-ma-in-2025-from-publiciss-network-consolidation-to-omnicoms-merge… ↗
Source Article
Agency M&A in 2025: From Publicis's Network Consolidation to Omnicom's Merger with IPG
Agency M&A in 2025: From Publicis's Network Consolidation to Omnicom's Merger with IPG
The year 2025 marked a vibrant period for mergers and acquisitions within the ad tech and agency sector, taking place after a brief lull in activity previously. Compared to 2023’s stagnation, the past year saw a n…
Original Research
agencies.co
· Original study ↗
Methodology
Ecommerce marketing company acquires customer data platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rokt acquisition of mParticle: $300,000,000 acquisition deal value. Source: agencies.co (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rokt-mparticle-acquisition-300m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rokt-mparticle-acquisition-300m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$300,000,000</strong> -- acquisition deal value for Rokt acquisition of mParticle<br><small>Source: agencies.co (2025-01) · <a href="https://lighthousedata.io/data/rokt-mparticle-acquisition-300m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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