B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- roi measurement difficulty for social media marketers (2011-07)
72% of social media marketers surveyed agreed that measuring return on investment (ROI) from social media was too hard.
- Survey conducted across six countries around the world
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2011-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Emarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1008634 ↗
Source Article
Social Media Presence More Important Than Social Media Ads
Original Research
Emarketer
· Original study ↗
Methodology
Microsoft Advertising and Advertiser Perceptions survey
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketers: 72% roi measurement difficulty. Source: Emarketer (2011-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi-measurement-challenge
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<blockquote cite="https://lighthousedata.io/data/roi-measurement-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- roi measurement difficulty for social media marketers<br><small>Source: Emarketer (2011-07) · <a href="https://lighthousedata.io/data/roi-measurement-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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