B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- roi measurement difficulty for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Source
BtoB
Primary
Tier B
https://www.btobmarketing.net/research/2026/06/26/state-marketing-2026-report ↗
Source Article
Content Marketing: Your 'relationship tool' for awareness and sales | Brafton
The modern marketer knows he must balance technology and strategy to produce compelling campaigns that show ROI. But what’s the real benefit of content marketing, and what prevents strategies from driving maximum results?
According to a new study from BtoB, the ideal marketer embraces innovative out…
Original Research
BtoB
· Original study ↗
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 48% roi measurement difficulty. Source: BtoB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/btob-roi-measurement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/btob-roi-measurement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- roi measurement difficulty for marketers<br><small>Source: BtoB (2026) · <a href="https://lighthousedata.io/data/btob-roi-measurement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.