B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- share citing roi as key influence for meetings and events stakeholders (2026)
36% of surveyed senior meetings and events stakeholders identify demonstrating return on investment (ROI) as a key internal influence shaping meetings and events programs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
240
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCD Meetings & Events
Primary
Tier A
https://bcdme.com/news/bcd-meetings-events-releases-global-client-survey/ ↗
Source Article
BCD Meetings & Events Releases Global Client Survey
BCD Meetings & Events (BCD M&E) has published its 2026 Global Client Survey, revealing a meetings and events industry that has stabilized after years of disruption but is now operating under stronger cost pressures and rising expectations for visib…
Original Research
BCD Meetings & Events
· Original study ↗
Methodology
BCD M&E Global Client Survey, Jan-Mar 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
meetings and events stakeholders: 36% share citing roi as key influence. Source: BCD Meetings & Events (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi-key-influence-2026
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<blockquote cite="https://lighthousedata.io/data/roi-key-influence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share citing roi as key influence for meetings and events stakeholders<br><small>Source: BCD Meetings & Events (2026) · <a href="https://lighthousedata.io/data/roi-key-influence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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