B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
447,000,000
447,000,000 -- monthly unique visitors for NBC News digital platforms and partner sites (Yahoo, Currently, NewsBreak, YouTube) (2025-12)
Online placements of the Rockford Letters to Santa segment collectively reached platforms with over 447 million monthly unique visitors.
- Represents aggregate potential audience (monthly unique visitors) of the hosting platforms/placements rather than direct article views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
447,000,000
Unit
Count
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GoRockford
Primary
Tier B
https://www.rockfordchamber.com/2026/03/10/branding-a-region/ ↗
Source Article
Branding a Region
Branding a Region
How Mrs. Claus drew the spotlight to Rockford
By John Groh, GoRockford
If friends from around the country reached out over the holidays to say they saw Rockford on national television, they were likely watching NBC Nightly News the Saturday before Christmas.
On Dec. 20, 2025, the b…
Original Research
GoRockford
· Original study ↗
Methodology
Aggregate reach of syndicated online placements of the Letters to Santa segment, reported by GoRockford
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NBC News digital platforms and partner sites (Yahoo, Currently, NewsBreak, YouTube): 447,000,000 monthly unique visitors. Source: GoRockford (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rockford-pr-online-placement-reach-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rockford-pr-online-placement-reach-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>447,000,000</strong> -- monthly unique visitors for NBC News digital platforms and partner sites (Yahoo, Currently, NewsBreak, YouTube)<br><small>Source: GoRockford (2025-12) · <a href="https://lighthousedata.io/data/rockford-pr-online-placement-reach-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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