C
Evidence Grade C
Use with Hedging
Recent
4x
4x -- return on ad spend for advertising campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Digital Ads Calculator
Primary
Tier A
https://www.digitaladscalculator.com/roas ↗
Source Article
Free ROAS Calculator | Digital Ads Calculator
How to Calculate Return On Ad Spend (ROAS) With Our Free Calculator
You can calculate ROAS (Return on Ads Spend) through this simple calculation, Revenue ÷ Ad Spend. This metric helps you measure the financial effectiveness of your ads.
ROAS can be typically outlined as a % or $ to highlight the eff…
Also cited by
2026-08-27
Original Research
Digital Ads Calculator
· Original study ↗
Methodology
Revenue of $10,000 generated from ad spend of $2,500
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
advertising campaigns: 4x return on ad spend. Source: Digital Ads Calculator (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roas_example
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<blockquote cite="https://lighthousedata.io/data/roas_example" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- return on ad spend for advertising campaigns<br><small>Source: Digital Ads Calculator (2025) · <a href="https://lighthousedata.io/data/roas_example" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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