B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2x
2x -- roas minimum threshold for paid social and display campaigns (2026)
A ROAS above 2:1 is cited as the minimum threshold for a paid social and display campaign to be considered working.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InfluenceFlow
Primary
Tier C
https://www.adstellar.ai/blog/campaign-performance-metrics ↗
Source Article
Campaign Performance Metrics: A Guide to…
Original Research
InfluenceFlow
· Original study ↗
Methodology
Benchmark cited from InfluenceFlow guide to campaign performance metrics
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
paid social and display campaigns: 2x roas minimum threshold. Source: InfluenceFlow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roas-minimum-threshold-2-to-1
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<blockquote cite="https://lighthousedata.io/data/roas-minimum-threshold-2-to-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2x</strong> -- roas minimum threshold for paid social and display campaigns<br><small>Source: InfluenceFlow (2026) · <a href="https://lighthousedata.io/data/roas-minimum-threshold-2-to-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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