B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$250,000,000
$250,000,000 -- retail sales for Ritual (2024)
Ritual generated over $250 million in retail sales across channels in 2024.
- Represents retail sales across channels
- Reported as $250M+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$250,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Norwest / PATI Group
Primary
Tier C
https://foundrycro.com/blog/dtc-supplements-marketing-benchmarks-2026/ ↗
Source Article
DTC Supplements Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC supplement brands pay a 20 to 60% premium on cost per lead versus unregulated DTC categories, driven by FTC, FDA, Google, and Meta advertising restrictions (Varos 2025, Triple Whale 2025)
- Meta median cost per purchase for vitamins and supplements is $45.62, versus $30 to $…
Original Research
Norwest / PATI Group
· Original study ↗
Methodology
Norwest / PATI Group analysis; ~70% gross margins
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ritual: $250,000,000 retail sales. Source: Norwest / PATI Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ritual-retail-sales-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ritual-retail-sales-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$250,000,000</strong> -- retail sales for Ritual<br><small>Source: Norwest / PATI Group (2024) · <a href="https://lighthousedata.io/data/ritual-retail-sales-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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