B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.37%
0.37% -- advertising share of gdp for Thirty Rising Media Markets (2015)
Advertising expenditure accounted for 0.37% of total GDP across 30 identified rising media markets in 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.37%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZenithOptimedia
Primary
Tier A
http://arabadonline.com/details/advertising/global-adspend-to-accelerate-in-2016-despite-economic-he… ↗
Source Article
ArabAd | Global Adspend to Accelerate (in 2016) Despite Economic Headwinds
Original Research
ZenithOptimedia
· Original study ↗
Methodology
ZenithOptimedia Thirty Rising Media Markets report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thirty Rising Media Markets: 0.37% advertising share of gdp. Source: ZenithOptimedia (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rising-markets-ad-gdp-0-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rising-markets-ad-gdp-0-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.37%</strong> -- advertising share of gdp for Thirty Rising Media Markets<br><small>Source: ZenithOptimedia (2015) · <a href="https://lighthousedata.io/data/rising-markets-ad-gdp-0-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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