B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.69%
0.69% -- advertising share of gdp for global advertising (2018)
Advertising's share of global GDP is predicted to be 0.69% in 2018.
- Forecast/prediction made in late 2017
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.69%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier A
https://www.wppmedia.com/news/TYNY-2018 ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Research4th Dec 2017
This Year Next Year 2017: Our global advertising forecast for 2017-2018
Today we are announcing our ad investment forecasts for 2017 and 2018.
Globally, GroupM anticipates growth of 3.1% this year and 4.3% in 2018, an increase of $23B next year. The figures were discussed at the…
Original Research
GroupM
· Original study ↗
Methodology
GroupM forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 0.69% advertising share of gdp. Source: GroupM (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-share-global-gdp-2018
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<blockquote cite="https://lighthousedata.io/data/ad-share-global-gdp-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.69%</strong> -- advertising share of gdp for global advertising<br><small>Source: GroupM (2018) · <a href="https://lighthousedata.io/data/ad-share-global-gdp-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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