B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.4%
6.4% -- overall conversion rate lift for Rishi Tea homepage (2025)
Testing leading with curated categories instead of a grid of products on the homepage drove a 6.4% lift in overall conversion rate for Rishi Tea.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Blue Stout
Primary
Tier A
https://bluestout.com/case-studies/how-rishi-tea-drove-1-8m-in-revenue-impact-with-testing/ ↗
Source Article
How Rishi Tea drove $1.8M in revenue impact with testing
How Rishi Tea drove $1.8M in revenue impact with testing
How Rishi Tea turned a flat site redesign into $1.8M of added revenue.
A beautiful redesign isn’t enough if customers can’t find what they need or trust what they see.
Rishi Tea learned this the hard way when their beautifully redesigned site …
Original Research
Blue Stout
· Original study ↗
Methodology
Lift achieved by changing homepage layout to lead with curated categories.
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Rishi Tea homepage: 6.4% overall conversion rate lift. Source: Blue Stout (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rishi-tea-conversion-rate-lift-homepage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rishi-tea-conversion-rate-lift-homepage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.4%</strong> -- overall conversion rate lift for Rishi Tea homepage<br><small>Source: Blue Stout (2025) · <a href="https://lighthousedata.io/data/rishi-tea-conversion-rate-lift-homepage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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