B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10x
10x -- campaign roi for Ring (2022)
Ring's product placement campaign 'Ring My Bell' on ITV's Saturday Night Takeaway delivered a tenfold (10:1) return on media investment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10x
Unit
Ratio
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Week Awards
Primary
Tier B
https://www.mediaweekawards.co.uk/shortlist-2022 ↗
Source Article
Shortlist 2022
MEDIA OWNER
MEDIA IDEA – LAUNCH
A VOLT from the blue (and red!)
ITV
Client: Virgin Media O2
Here’s how a supercharged magical stream of red and blue light streaking across ITV’s most iconic shows to launch Virgin Media O2’s first ever joint product, burst through awareness targets and drove consider…
Original Research
Media Week Awards
· Original study ↗
Methodology
ITV Saturday Night Takeaway product placement delivered tenfold return
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ring: 10x campaign roi. Source: Media Week Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ring-product-placement-roi-2022
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<blockquote cite="https://lighthousedata.io/data/ring-product-placement-roi-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10x</strong> -- campaign roi for Ring<br><small>Source: Media Week Awards (2022) · <a href="https://lighthousedata.io/data/ring-product-placement-roi-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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