2.9% -- households added growth rate for RIN detergent (Hindustan Unilever Limited) in targeted markets (Andhra Pradesh, Telangana, Tamil Nadu), India (2016)

Name: Households Added Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016 · Mobile Marketing Association / Hindustan Unilever Limited

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Attribution: Mobile Marketing Association / Hindustan Unilever Limited View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

2.9%

Unit

Percentage

Data Vintage

2016

Entity

RIN detergent (Hindustan Unilever Limited) in targeted markets (Andhra Pradesh, Telangana, Tamil Nadu), India

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association / Hindustan Unilever Limited Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/42562 ↗

Confidence: 74/100 Vintage: 2016 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association / Hindustan Unilever Limited · Original study ↗

Methodology

Household penetration lift in campaign-targeted markets attributed to the RCRA initiative. Self-reported brand results from MMA Smarties award entry (2016).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

RIN detergent (Hindustan Unilever Limited) in targeted markets (Andhra Pradesh, Telangana, Tamil Nadu), India: 2.9% households added growth rate. Source: Mobile Marketing Association / Hindustan Unilever Limited (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rin-households-added-growth-2016

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<blockquote cite="https://lighthousedata.io/data/rin-households-added-growth-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- households added growth rate for RIN detergent (Hindustan Unilever Limited) in targeted markets (Andhra Pradesh, Telangana, Tamil Nadu), India<br><small>Source: Mobile Marketing Association / Hindustan Unilever Limited (2016) · <a href="https://lighthousedata.io/data/rin-households-added-growth-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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