C Evidence Grade C Use with Hedging Dated

81.5%

81.5% — quiz completion rate for Online quizzes (2021)

Name: Quiz Completion Rate Statistics
Creator: Lighthouse Research
Published: 2026-05-01

2021 · Unknown · martech360.com

Cite this stat Share How we verify

Source: martech360.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-06-04 · How we verify data →

Source verified Evidence graded

Value

81.5%

Unit

Percentage

Data Vintage

2021

Entity

Online quizzes

Study Type

Unknown

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

53/100 confidence

Sources (61)

martech360.com Primary Tier B

https://martech360.com/tech-analytics/riddle-releases-the-quiz-marketing-benchmarks-report-proving-q… ↗

Confidence: 1/100 Vintage: 2021

Source Article

Riddle Releases the “Quiz Marketing Benchmarks Report” – Proving Quizzes are 21.8X More Powerful Than Pop-Ups The first detailed analysis of online quizzes for marketers – powered by 3.3 billion quiz data points Riddle announced the release of its “Quiz Marketing Benchmarks Report” – the first data-…

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Original Research

Riddle · Original study ↗

Methodology

Based on 3.3 billion quiz data points from quizzes built with Riddle in 2021. Represents visitors who finish a quiz after starting it.

Study: Unknown

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

Online quizzes: 81.5% quiz completion rate. Source: martech360.com (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/riddle-quiz-completion-rate-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/riddle-quiz-completion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81.5%</strong> — quiz completion rate for Online quizzes<br><small>Source: martech360.com (2021) · <a href="https://lighthousedata.io/data/riddle-quiz-completion-rate-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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