B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47,000
47,000 -- facebook follower count for Air New Zealand Rico campaign (2011)
Rico (Air New Zealand mascot) leaves behind a Facebook fan base of more than 47,000 followers.
- more than 47,000
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StopPress
Primary
Tier B
http://www.stoppress.co.nz/blog/2011/12/death-becomes-him-air-new-zealands-spokesbeast-goes-out-in-a… ↗
Source Article
StopPress
Original Research
StopPress
· Original study ↗
Methodology
Facebook follower count at time of campaign conclusion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Air New Zealand Rico campaign: 47,000 facebook follower count. Source: StopPress (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rico-facebook-fans-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rico-facebook-fans-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47,000</strong> -- facebook follower count for Air New Zealand Rico campaign<br><small>Source: StopPress (2011) · <a href="https://lighthousedata.io/data/rico-facebook-fans-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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