B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
530,000
530,000 -- mobile users reached for RHB Bank Malaysia MAID retargeting campaign (2025)
530,000 mobile users were reached via MAID retargeting during RHB Bank Malaysia's campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
530,000
Unit
Count
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adzymic
Primary
Tier B
https://www.adzymic.co/blog/the-billboard-that-switched-when-the-weather-did-rhb-s-real-time-green-f… ↗
Source Article
The Billboard That Switched When The Weather Did: RHB's Real-Time Green Finance
The Challenge
RHB Bank Malaysia needed to promote its Green Home Financing product in a way that felt as dynamic as the product itself.
The brief was clear: don't just explain sustainability — demonstrate it through the media. That meant delivering a campaign capable of producing over 300 dynamic cr…
Original Research
Adzymic
· Original study ↗
Methodology
Campaign reach reported by agency Adzymic
Methodology documented
Segmentation
IndustryFinTech
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
RHB Bank Malaysia MAID retargeting campaign: 530,000 mobile users reached. Source: Adzymic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rhb-maid-retargeting-reach-530k
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rhb-maid-retargeting-reach-530k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>530,000</strong> -- mobile users reached for RHB Bank Malaysia MAID retargeting campaign<br><small>Source: Adzymic (2025) · <a href="https://lighthousedata.io/data/rhb-maid-retargeting-reach-530k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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