B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- engagement increase for iGaming operators using RFM-based campaigns (2025)
RFM-based marketing campaigns have been shown to increase player engagement by 20% to 30%.
- Reported as a range of 20–30%
- No original study or primary source cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InTarget
Primary
Tier C
https://intarget.space/blog/behavioral-segmentation-for-igaming-5-key-techniques/ ↗
Source Article
Behavioral Segmentation for iGaming: 5 Key Techniques
Behavioral segmentation in iGaming helps operators group players based on gaming habits like preferred games, spending patterns, and session behavior. This approach replaces generic marketing with tailored strategies, boosting retention and player value. Here are five techniques to implement:
- Game…
Original Research
InTarget
· Original study ↗
Methodology
Range reported (20-30%); midpoint extracted. No original study cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iGaming operators using RFM-based campaigns: 20% engagement increase. Source: InTarget (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rfm-campaign-engagement-increase-igaming
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rfm-campaign-engagement-increase-igaming" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- engagement increase for iGaming operators using RFM-based campaigns<br><small>Source: InTarget (2025) · <a href="https://lighthousedata.io/data/rfm-campaign-engagement-increase-igaming" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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