B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of revops teams saying poor data hurts gtm execution for RevOps teams (2025)
71% of RevOps teams report that poor data quality actively hurts or negatively affects go-to-market execution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Openprise
Primary
Tier B
https://www.openprisetech.com/resources/2025-state-of-revops-data-quality ↗
Source Article
Data Quality Metrics Every RevOps Leader Should Track Monthly
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Quality Metrics Every RevOps Leader Should Track Monthly
In 2026, 60% of organizations don't measure the cost of poor data quality at all, according to Gartner research cited in ZoomInfo…
Original Research
Openprise
· Original study ↗
Methodology
Openprise 2025 State of RevOps Data Quality Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RevOps teams: 71% share of revops teams saying poor data hurts gtm execution. Source: Openprise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-poor-data-hurts-gtm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/revops-poor-data-hurts-gtm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of revops teams saying poor data hurts gtm execution for RevOps teams<br><small>Source: Openprise (2025) · <a href="https://lighthousedata.io/data/revops-poor-data-hurts-gtm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.