B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

22.52%

22.52% -- conversion rate lift for 47 Skin (ecommerce skincare brand) (2022)

Name: Conversion Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2022 · OnTrack Digital

Replacing the homepage reviews section with a Stamped reviews widget resulted in a 22.52% lift in ecommerce conversion rate for 47 Skin.

Single-client case study results for a specific brand experiment

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Attribution: OnTrack Digital View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

22.52%

Unit

Percentage

Data Vintage

2022

Entity

47 Skin (ecommerce skincare brand)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

OnTrack Digital Primary Tier B

https://ontrack.agency/2022/07/13/increase-your-conversion-rate-by-23-by-adding-a-reviews-widget/ ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Increase Your Conversion Rate by 23% by Adding A Reviews Widget - ONTRACK Digital - CRO Agency

Increase Your Conversion Rate by 23% by Adding A Reviews Widget - Post date July 13, 2022 - Post author By Irina Mihailescu Grigoras Increase Your Conversion Rate by 23% by Adding A Reviews Widget — The results 22.52% Ecommerce Conversion Rate 28.46% Total Revenue 32.76% Revenue per Session The Clie…

Original Research

OnTrack Digital · Original study ↗

Methodology

Single-client CRO case study by OnTrack Digital: homepage reviews section replaced with a Stamped reviews widget for skincare brand 47 Skin; result reported as percentage lift in ecommerce conversion rate. Single-brand experiment, not aggregate industry data.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

47 Skin (ecommerce skincare brand): 22.52% conversion rate lift. Source: OnTrack Digital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-widget-conversion-rate-lift-47skin

HTML Embed

<blockquote cite="https://lighthousedata.io/data/reviews-widget-conversion-rate-lift-47skin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.52%</strong> -- conversion rate lift for 47 Skin (ecommerce skincare brand)<br><small>Source: OnTrack Digital (2022) · <a href="https://lighthousedata.io/data/reviews-widget-conversion-rate-lift-47skin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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