B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- purchase likelihood with product reviews for online shoppers (2026)
63% of customers are more likely to make a purchase from a site that has product reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iPerceptions
Primary
Tier C
http://www.vin65.com/blog/7-Ways-to-Get-Wine-Reviews-from-Customers ↗
Source Article
7 Ways to Get Customer Wine Reviews
Original Research
iPerceptions
· Original study ↗
Methodology
Cited from iPerceptions research by Vin65 blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 63% purchase likelihood with product reviews. Source: iPerceptions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-purchase-likelihood-iperceptions
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<blockquote cite="https://lighthousedata.io/data/reviews-purchase-likelihood-iperceptions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- purchase likelihood with product reviews for online shoppers<br><small>Source: iPerceptions (2026) · <a href="https://lighthousedata.io/data/reviews-purchase-likelihood-iperceptions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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