B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
78%
78% -- email ctr increase from reviews for Email marketing campaigns incorporating customer reviews (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amra & Elma
Primary
Tier C
https://sbmarketer.com/blog/general/10-ways-reviews-boost-seo-growth-for-entrepreneurs ↗
Source Article
10 Ways Reviews Boost SEO Growth For Entrepreneurs | SBMarketer
When you have launched your website with a range of services & completed a few projects, you can focus on collecting reviews.
Reviews aren’t just reputation votes for people—they’re major SEO assets.
Internet business experts agree that reviews influence Google’s algorithm, customer trust & ultimate…
Original Research
Amra & Elma
· Original study ↗
Methodology
Attributed to Amra & Elma; no study name, sample, or date provided in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns incorporating customer reviews: 78% email ctr increase from reviews. Source: Amra & Elma (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-in-email-marketing-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/reviews-in-email-marketing-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- email ctr increase from reviews for Email marketing campaigns incorporating customer reviews<br><small>Source: Amra & Elma (2025) · <a href="https://lighthousedata.io/data/reviews-in-email-marketing-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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