B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- signal appearance rate for AI platforms (reviews signal) (2026)
Substantive reviews appeared as a ranking/recommendation factor in 77% of AI responses across industries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
92
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IMPACT (Endless Customers Podcast)
Primary
Tier A
https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study ↗
Source Article
How Does AI Actually Decide Who It Recommends?
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How Does AI Actually Decide Who It Recommends? [Endless Customers Podcast Ep. 162]
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At a Glance
How does AI actually…
Original Research
IMPACT (Endless Customers Podcast)
· Original study ↗
Methodology
From coding of 92 AI recommendation responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI platforms (reviews signal): 77% signal appearance rate. Source: IMPACT (Endless Customers Podcast) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-77-percent-responses
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<blockquote cite="https://lighthousedata.io/data/reviews-77-percent-responses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- signal appearance rate for AI platforms (reviews signal)<br><small>Source: IMPACT (Endless Customers Podcast) (2026) · <a href="https://lighthousedata.io/data/reviews-77-percent-responses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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