B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- review volume increase for Companies that begin responding to customer reviews (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.intellimark.net/fr-fr/services/reputation-pulse ↗
Source Article
Reputation Pulse | Intellimark
Analytics · Descriptive
Reputation Pulse
Une lecture en temps réel de la perception de votre marque sur les réseaux sociaux, les avis et l'actualité, pour détecter les changements de sentiment et le risque réputationnel avant qu'ils n'atteignent le NPS, le CSAT ou la rétention.
Ce que cela vous appo…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Stat cited on vendor service page and attributed to Harvard Business Review; no study date, sample, or industry detail provided on the page. Underlying HBR research (hotel review-response study) not linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies that begin responding to customer reviews: 12% review volume increase. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-volume-increase-when-responding-to-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/review-volume-increase-when-responding-to-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- review volume increase for Companies that begin responding to customer reviews<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/review-volume-increase-when-responding-to-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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