B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
12%
12% -- review volume increase from responding for Businesses that respond to reviews (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.mara-solutions.com/post/review-recency-importance ↗
Source Article
Why is Review Recency Important for Your Business?
In the fast-paced world of online reviews, one thing stands out: the importance of review recency. When potential customers visit review sites to learn more about your business, they don't just want any reviews—they want the most recent ones. After all, who wants to rely on outdated information when…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Attributed to Harvard Business Review
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses that respond to reviews: 12% review volume increase from responding. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-response-volume-increase
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<blockquote cite="https://lighthousedata.io/data/review-response-volume-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- review volume increase from responding for Businesses that respond to reviews<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/review-response-volume-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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