B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0
0 -- star rating boost from responding to reviews for businesses responding to customer reviews (2025)
Businesses that engage with customer reviews experience a 0.12-star rating boost according to Harvard Business Review research.
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Lighthouse Research Team
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Evidence graded
Value
0
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.mara-solutions.com/post/update-business-listing ↗
Source Article
How to Update Google Business Listing: Tips for Business Owners
How to Update Google Business Listing: Tips for Business Owners
Keeping your Google Business Profile accurate is key to improving your visibility in local search results and connecting with customers on Google Maps and Google Search. Updating your business listing, including your business name and p…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Attributed to Harvard Business Review research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
businesses responding to customer reviews: 0 star rating boost from responding to reviews. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-response-star-rating-boost
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<blockquote cite="https://lighthousedata.io/data/review-response-star-rating-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0</strong> -- star rating boost from responding to reviews for businesses responding to customer reviews<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/review-response-star-rating-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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